Hero image for a blog post titled "Rock Bottom is a Trampoline," depicting resilience and bouncing back from adversity.

Rock Bottom is a Trampoline

It was during this particular rock bottom that I realized something that really scared me… I wasn’t scared. I should be scared, people’s livelihood was on the line, my own included: a failed founder CEO is literally unemployable. But I wasn’t scared like the last times – the cold sweat, the sleepless churning nights, the seven stages of grief – because we had always come through, for me: rock bottom had become a trampoline.

Hero image for a blog post titled "Personal Plan," highlighting the importance of aligning the founder's goals with the company's mission.

Personal Plan

As founder this company needs to serve you, because you’re going to be serving it and everyone in it for the rest of its short – or long -needy life.

Hero image for a blog post titled "Unbridled Naivety," discussing the importance of embracing optimism during the early stages of starting a business.

Unbridled Naivety

No one would ever start a company if they knew they were up against the heavily unfavorable odds that the journey actually entails. Unbridled naivety is required in your magical first year!

Ehh? A book about starting a business Ehh FuckUp Unbridled Naivety

Ehh?

Ehh? is a book about business, written for anyone that’s about to start a business, or is in the early days of a new venture, written by people who have also jumped off a building and assembled an aircraft on their way down.