Personal Plan
As founder this company needs to serve you, because you’re going to be serving it and everyone in it for the rest of its short – or long -needy life.
Unbridled Naivety
No one would ever start a company if they knew they were up against the heavily unfavorable odds that the journey actually entails. Unbridled naivety is required in your magical first year!
Ehh?
Ehh? is a book about business, written for anyone that’s about to start a business, or is in the early days of a new venture, written by people who have also jumped off a building and assembled an aircraft on their way down.